Conclusion

Conclusion

Image 1. Social Media (Simply Social, 2016)

The project topic is researching how the different fashion brands use social medias to promote their brand and products. There are three different type of fashion brands. They are Louis Vuitton which is a kind of luxury brand; Topshop is present for the high street brand; H&M is fast fashion brand. All of these fashion brands have their account on the various social media platforms. 

H&M is a kind of fast fashion brand. The characteristic of H&M's social media management is activity and have lots of fans. In order to target Chinese market, H&M also have account on Weibo and Youku. H&M’s digital identity was built by social media is same with the brand identity. The other strategy of H&M marketing is that fans culture is important on the social media information, such as on Google+. 

Topshop is present for the high street fashion brand. There are two points of Topshop's social media management for promotion. First is that interaction between company and consumers. For example, the "#topshopstyle" on Twitter and "haul" videos on Youtube is encouraging consumers to share their brought Topshop products. Secondly, hot topic is the main content in the Topshop's social media information, such as London Fashion Week. 

Louis Vuitton is luxury fashion brand. The social media function method and content is special compared to other fashion brands. The strategy of Louis Vuitton internet advertising strategy is providing digital experience, customers can get internal accessed to get more information of brand event on Youtube. The content of internet advertising is advanced and "wide open", such as game characters as the models. However, there also have the challenge for luxury brand to use social media in promotion. 

Reference:

Simply Social. (2016) “Turn social media into a group activity.” Available at: http://www.gosimplysocial.com/ [accessed 8^th March 2016]

Posted by Yucui Zhang