Image 1.
# Topshopstyle
The image 1 is from Topshop official
website which accessed on 6th, March. Customer can type “#Topshopstyle”
in Twitter and Instagram, then the communication between different users can be
updated about this topic. “#” like a square in digital social network, which
provide a public space to talk in one topic.
Image 2.
Difference Between Social Networks (Social Media Marketing, 2016)
There are many different platforms
to contribute person’s digital identity. For example, Facebook, Twitter and
Instagram. They have different mission and shape for digital activities (Baym,
2015). People’s activities in Twitter mostly are joining the public social
network. So “#” used is popular in Twitter. If Twitter users update the
information with “#”, it means they have joined one public topic. The news and
update information will be showed on the users drivers. And the users’ fans also
will see these information. So “#” in Twitter not just attract people to talk
hot topic, users also is an important comportment to inspire these information.
“#Topshopstyle” is a new interaction
between Topshop company and customers. Customers who brought Topshop products
and want to share on the social media and appear on the Topshop website can
upload one picture wore Topshop product, the information will automatic add “#Topshopstyle”.
It is efficient for fashion brand to promote new products as the fashion item
awareness is the most important buying motivation in the fashion industry. The Topshop
promotion content both include the brand name and fashion products.
Reference:
Topshop (2016) Topshop. Available at: http://www.topshop.com/
[ accessed 7th March 2016]
Baym, N. (2015) ‘New relationships,
new selves?’ from Personal Connections in a Digital Age. Cambridge
Social
Media Marketing. (2016) “ Social Media Humor- The difference
between the various social networks” Available at: http://dzeyznfiverr.blogspot.co.uk/2013/12/social-media-humor-difference-between.html
[ accessed 7th March 2016]
Posted by Yucui Zhang
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