LV's Show LIVE in Facebook

Louis Vuitton was founded in 1854, it is now part of France's Hennessy Louis Vuitton Moet group, which specializes in the production of luxury goods. (Berghaus, Reinecke and Müller-Stewens, n.d.)

Like other old luxury brands, Louis Vuitton has focused on to magazines and television media of traditional promotion mode in the past for a long period of time, but with the development of network times, this long history luxury brand was aware of the importance of this new media, so that LV first time uses a network of live means in the fashion field -- the Louis Vuitton Women’s Fall/Winter 2011-2012 Show LIVE in Facebook.

Image 1: the Louis Vuitton Women’s Fall/Winter 2011-2012 Show LIVE in Facebook.

Louis Vuitton’s goal is to providing a digital experience that has never used before to their customers or fans. They are committed to the function of pure editorial content through social channels further this year and Women’s Fall/Winter 2011-2012 Show. For the first time, LV fans will be given internal access, giving them a virtual display in the front seat and back office privileges and enhanced digital experience.

Fans can now experience the event in a few weeks with LV's live broadcast on Facebook, as there is only one real insider to be able to roam the LV’s site so freely.

This runway and its background will use a revolutionary camera shot, it will capture a seamless, panoramic view of the integrity of the environment. This experience will make the virtual insiders have the opportunity to look for in any direction and explore the house, just as they confront in the fashion runway. In addition to have these internal access, the audience can also learn more about the show behind the scenes content online.(Louis Vuitton Fall/Winter 2011-12 Womenswear Show Live in Facebook, 2011)

Video via Louis Vuitton

POSTED IN: FALL-WINTER 2011, FASHION SHOW, WOMEN

Reference:

Berghaus, B., Reinecke, S. and Müller-Stewens, G. (n.d.). The management of luxury.

Louis Vuitton Fall/Winter 2011-12 Womenswear Show Live in Facebook. (2011). [online] ILVOELV. Available at: http://www.ilvoelv.com/2011/03/louis-vuitton-fallwinter-2011-12-womenswear-show-live-in-facebook.html [Accessed 8 Mar. 2016].

Image 1:http://www.ilvoelv.com/2011/03/louis-vuitton-fallwinter-2011-12-womenswear-show-live-in-facebook.html

Posted by  WENJIAO YU